The summary of the year of Facebook: what were the most outstanding moments in the social network in 2020

2020 highlights on Facebook

Facebook has provided a summary for 2020, showing the topics that have received the most attention and interaction via social media. The topics were chosen by looking at the top 20 of the year and identifying the commonalities between those times and how people used the products’ various features and tools.

The highlights of this tour were identified by combining the best times of the day of the year and finding the best ways people used Facebook apps to gather around these times. Next, here are the highlights of 2020, which are organized around six themes.


People used Facebook to commemorate the characters who left a lasting legacy all over the world. The tragic death of Kobe Bryant was the most discussed moment on Facebook this year, and the countries that shared the most posts and stories celebrating his life were the United States, Mexico, and the Philippines.

The memory of Supreme Court Judge Ruth Bader Ginsburg has been celebrated in more than 6 million posts in a single day on Facebook and Instagram, with much of the hashtag #restinpower (#descansaenpoder) used.

Ruth Bader Ginsburg (LINDSAY DEDARIO /)
Ruth Bader Ginsburg (Lindsay Daddario /)

Social awakening

In the three weeks following George Floyd’s death, conversations about Black Lives Matter tripled, with an average of 7.5 million Facebook mentions per day.

With 1.8 million members, The Blackout Coalition – an FB group seeking to support black-led businesses – has become the largest group among US users.

A manifestation of black life is important (RITZAU SCANPIX DENMARK /)
COVID-19: Communities have found ways to connect, learn, and grow. During March, more than 1.5 million Spaniards expressed their appreciation to the medical staff using the hashtag #aplausosanitario.

When the quarantine began, views of Instagram and Facebook Live doubled in Italy, where videos of people singing on their balconies and broadcasting from their homes went viral. Meanwhile, in the United States, the Facebook Live audience increased by 50%. Many attended fitness classes, connected with artists, and more.

Global politics

The announcement of the election of Kamala Harris as vice president in the United States was the most mentioned moment in August, with more than 10 million publications in one day.

Environmental causes

More than 1.3 million people globally contributed to Facebook’s largest fundraiser to date, which raised $ 35 million to provide relief to those affected by the wildfires in Australia.

To date, more than 2.6 million people have raised more than $ 87 million on Facebook this year to combat climate change, promote ocean cleanliness, aid animal protection efforts, and much more.

A canguro in Australia (NSW DPIE /)
A canguro in Australia (NSW DPIE /)
Faith and community

Communities came together to buy locally. In the last 3 months, more than 47 million Stories were created on Instagram with the sticker of “Support local businesses” around the world.

The Easter week of April 6 was the most important week for group video calls on Messenger and the most significant week for live broadcasts of Spiritual Pages.

In Argentina, the 40th Pilgrimage to Luján, which this year took place for the virtual first time due to the pandemic, generated more than 32,000 posts and comments on Facebook on October 2 and 3.

The best moments of popular culture

They were the events that aroused the most interaction and reactions among users.

Michael Jordan and Scottie Pippen (NETFLIX /)
  1. Michael Jordan’s documentary, “The Last Dance.”

  2. Dave Chappelle’s Netflix Special

  3. The song “WAP” by Cardi B and Megan Thee Stallion

  4. The release of Golden, the Harry Styles album

  5. The victory of the Los Angeles Lakers in the 2020 NBA Championship

Katy Perry announced her pregnancy on Instagram and in a new video clip, Never Worn White (YouTube)
  1. Katy Perry’s pregnancy announcement through a music video
  2. “Savage” by Megan Thee Stallion

  3. Shakira and Jennifer Lopez’s performance at the Super Bowl halftime show

  4. The Netflix documentary “Tiger King.”

  5. Andrea Bocelli’s presentation at Easter from Milan, Italy

In Argentina, people came together to remember and honor the lives of soccer legend and icon Diego Maradona, who was mentioned more than 21 million times on Facebook worldwide on November 25.

Also part of the conversation on this platform was the cartoonist Quino, Marcos Mundstock from Les Luthiers, the singers Sergio Denis, Pau Dones (Jarabe de Palo) and Eddie Van Halen, as well as the basketball player Kobe Bryant, which was the most

discussed on Facebook globally.

Video game

It was the most streamed game by content creators on Facebook.

Games like “Battle Royale” generated great conversations on Facebook, and the audience for live game videos in the country grew 116% in July 2020 (compared to the same period in 2019). The 3 most streamed games by content creators on Facebook Gaming in Argentina in July 2020 were:

  1. Free Fire – Battlegrounds

2. Call of duty: a war zone

3. Dead in daylight


Starting in March, when the quarantine began, and more and more people began to cook at home, conversations about this topic increased, especially in the country. The main ingredients were eggs, flour, sugar, tomato sauce, and onions. More than 6.5 million people in Argentina are part of active food and culinary groups …


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