Social media is becoming more and more popular. More than 80% of the 4.66 billion people on the planet who have access to the Internet are social media users, and this proportion is expected to grow.
A few years ago, we were happy to get likes from friends and relatives; today, we share tips and skills, promote services, buy goods, etc. on social media.
Many companies, from food manufacturers to large auto companies, actively communicate with customers through Facebook, Twitter, Instagram, and other platforms. Even some brands have ditched their websites and switched completely to social media.
The world is changing so rapidly that the burning question is what will happen next? Will life completely switch to virtual reality? What do you expect from social media users and advertisers in 2021 and beyond?
The increasing role of social media
Today, social media sell brand coverage, interaction, and exposure and very tangible indicators of direct sales, as users contribute to this phenomenon according to research, as people trust social sales and can easily buy products through WhatsApp and Instagram. Advertisers are increasingly focusing on Mobile phone users, which means that advertising for goods and services now uses certain targeting forms.
The growing role of mobile devices
91% of all social media users access their favorite channels on mobile devices, so what does this mean for marketers?
Social media already has custom ad formats for mobile apps. Mobile-exclusive advertising will continue to become more popular. More and more professionals are learning to evaluate the dependence of profit on customer loyalty. As a result, companies will move from the temporary task of (Leading Pages) to shaping More specific to loyal customers’ communities.
The original function of the created media is to allow users to find their old friends online and restore relationships, as social media has changed the direction of development. Social media may be an online representation of a person or a company, which allows forming a personal brand. This matter affects the behavior and needs of users and requires new services.
Many recent developments – information search, file storage, the ability to edit images, blog leadership in social media, and social, geographic services – are already in great demand for many users, as social networks are nearly synonymous with the Internet.
Video in social media
Video and graphic information have always been more popular than text, which is why Instagram and Pinterest are actively developing now. Certainly, both services will influence the development of SMM. And soon, they will be as important in solving marketing tasks like Facebook.
Social, geographic services
Companies have already noticed tools like Nextdoor and are actively using them to promote products. Moreover, these tools are used by small businesses and banks, telecom companies, and IT industry representatives.
There are many possibilities for automating social media marketing campaigns, including:
• Monitoring social media and blogs.
Improving targeted advertising campaigns on social media.
Improving community and blog leadership.
• Analytics (Sociodemographic and Traffic Analysis).
HR professionals often turn to social media when looking for candidates for a specific job; after all, social media helps create an idea of the candidate, get a psychological profile, evaluate posts, and communicate with colleagues and former managers.