Apple's iPhone sales are down 20% year-on-year (Getty Images)
According to research conducted by the global research company (IDC), it seems that the global smartphone market is showing signs of recovery, as global smartphone shipments exceeded 353 million in the third quarter of this year, which is slightly less than the levels recorded in the previous year. Still, it appears that some companies Smartphone manufacturers recovered the most.
It was a positive quarter for Samsung. Although it grew by only 2.9% year-on-year, this was enough to regain the lead in the smartphone market from Huawei (Huawei), and the South Korean company shipped 80.4 million units, accounting for 22.7% of the market share.
This time, Samsung’s location was not in dispute either. As market analysts Canalys and Counterpoint confirmed, Samsung was the best smartphone maker in the third quarter of 2020, as Huawei’s decline continues.
Besides exacerbating the Chinese company’s suffering in the West, shipments have also decreased in its home country. Although it was a stronghold of Huawei, the company witnessed a 15% decline in Chinese shipments, according to IDC.
Canali’s data also indicates that Huawei shipments have decreased by 25% year-on-year in Europe. Although Huawei is still ranked second in the world, Xiaomi threatens to drop it again.
Xiaomi has witnessed an annual growth rate of 42%, according to “IDC” data, surpassing Apple’s shipments for the first time, to get 13.1% of the global market share.
This record growth is especially noticeable given that it shipped about 2 million units more than the Chinese company Vivo, which ranked fifth before the pandemic. Xiaomi’s growth has been supported by India’s production capacity, reflecting the company’s performance in that country.
Xiaomi witnessed an annual growth rate of 42%, to get 13.1% of the market share, surpassing Apple (Reuters)
The late launch of the iPhone 12 series did not help Apple in the third quarter of 2020; According to IDC data, Apple – which now ranks fourth – shipped 5 million fewer units year-on-year, an annual decline of nearly 11%. Counterpoint and IDC expect the company to recover once the start of sales of its flagship new equipment.
In this regard, Apple disclosed on Thursday its fourth-quarter earnings. Although it slightly exceeded Wall Street expectations, it did not provide investors with any guidance regarding the quarter ending in December. Apple has not been guided for the past two quarters due to the uncertainty surrounding the Covid-19 epidemic.
According to the CNBC (CNBC) site, iPhone sales dropped by more than 20% annually. Sales in China were the US company’s weak point, as sales in Greater China, which includes Hong Kong and Taiwan, fell to $ 7.95 billion from $ 11.13 billion in the previous year, by more than 28%.
Although iPhone sales fell more than 20% from the same quarter last year and fell short of Wall Street expectations, many investors and analysts are focusing more on how to sell iPhone 12 next year; The new iPhones went on sale this year in October, and more models are due to be launched next month, which means that sales of the new devices will not be counted in this quarter.
The new iPhone 12 series was launched in October, so it was not counted in this quarter's sales (Reuters)
The growth of Chinese companies
For its part, Vivo witnessed a slight increase in smartphone shipments year-on-year, but it kept the fifth place globally, according to IDC data. Still, Counterpoint’s data opposes that and puts the Chinese company, Oppo, in fifth place, and in both cases, It does not separate the two companies, only 1% of the market share.
The Chinese company Realme showed in market research data, as it achieved abundant sales on the third of 2020. Counterpoint indicates that Realme witnessed the strongest growth among smartphone manufacturers worldwide with an increase of 132% quarterly, which It placed it in seventh place in the world, and the Chinese company “OnePlus” witnessed a quarterly growth of 96%, supported by its performance in India and Western Europe.