From Instagram to Twitch, live broadcasts on social media have turned into an anti-stone treatment for sports stars who have found themselves isolated between the walls of their homes, as activities have been interrupted by the coronavirus.
Outside their favorite stadiums and sports, the stars benefited from live interaction platforms with fans and other athletes, to reveal another aspect of their characters that brought them humanly closer to their followers who considered them a competitive machine that put them in the ranks of legends.
From French Real Madrid striker Karim Benzema to Brazilian legend Ronaldo, the defenseless has prompted many sports stars to reveal personal aspects separate from their interaction with millions of “followers”.
Even Spanish tennis star Rafael Nadal, who suffered from two things to master the work on Instagram, showed his other side in a “live” confrontation with his Swiss rival Roger Federer, in which they discussed the current situation and what may be presented to the game in light of the suspension of competitions.
“With the competition suspended, the athletes are freed from the supervision of their club’s media manager (in team sports),” Boris Hilo, an expert in digital sports strategies, told AFP.
“As a result, there is a barrier that breaks down and strengthens direct contact with the fans: the athlete himself becomes the” media manager “, and he can talk about subjects that we have never heard of before. ”
With the program “Nueve Live” the number 9 on the air, which also bears the name of a public relations agency launched in the summer of 2019, the French striker of Real is become one of the most interactive athletes with fans and is considered one of the most followed French characters in the world with 33.6 million people. On Instagram.
“Change the wrong image”
Between joke and relaxation, Benzema revealed to his followers a different face, part of his world, and his passion: from hip-hop music with rappers Alonso and Lacrim to humor with actors Malik Bin Talha and Toma Nijijul .
In just two episodes, Benzema won nearly a million views, with a peak of 130,000 live viewers.
What is the recipe for Benzema’s success in the virtual world? The size and commitment of the “fan base”, but also the quality of its hosts. In this regard, it is difficult for anyone to reach the level of his ideal “phenomenon” Ronaldo, the Brazilian who managed to welcome the head of the Swiss “FIFA” International Federation Jani Infantino and to reunite his former English teammates David Beckham, his compatriot Roberto Carlos, the Spanish goalkeeper Iker Casillas or the Portuguese Luis Figo To remember the era of the Galacticos at the Royal Club.
From Portuguese to English, via Spanish or Italian, the Brazilian legend has reassured the news of his former colleagues and their families as if he were making a private call … under the gaze of dozens of thousands of people.
Intimate moments between colleagues from yesterday, but that does not pass without sending the most important message of these difficult days: “Stay at home” to fight the epidemic of Covid-19.
During a 24-hour “Khairy” program on his channel on Twitch, the French striker from Barcelona, Antoine Griezmann and his brother Teo, exploited the video game “Call of Duty” in which the main players of the video game participated , to raise 29,200 euros for the Red Cross.
More importantly, he revealed the real character in front of the general public, because he is outside the “narrow lines” of the dialectical relationship with his compatriots Matteo Valbuena (the scandal of the sexual tape and the blackmail of the latter) and Olivier Giroud (criticized the latter’s position in the French team), revealed Benzema about his “openness” and nature.
Using this tool, Caen University professor Boris Hilo said: “Many footballers aim to appear in a false image of a man who is just as good as kicking the ball. They show that they have a fun personality and spirit. ”
Having become one of the most significant victims of the season’s suspension, traditional television programs are now faced with another challenge, namely competition from live broadcasts from social media platforms, which is particularly popular with young people.
In this context, Hilo said: “Previously, the word athlete was only heard by the traditional press. Now the situation has changed. Once the tournament is resumed, it will be interesting to know if Benzema will say: + We have passed have a good time! I will keep this meeting “…